B612 Sneakers is a conceptual product designed to track employee behavior, symbolizing the modern-day reality of optimized workflows and corporate efficiency. These sneakers are not for individual sale but are distributed in bulk for organizational use.

The design incorporates a custom typeface built from geometric primitives circles and rectangles—evoking both a futuristic aesthetic and industrial precision.

Inspired by the Bauhaus philosophy, which sought to bring light and clarity to the industrial era through the union of art, craft, and technology, the project channels that spirit to create a system that is both functional and conceptually profound.